We're Not Curing Cancer

I love working in Advertising.  I think it's pretty cool that in some small way, we may be affecting consumers.  When you spend 10 hours a day at your desk, you want to know that your work matters.  Did that campaign I just worked so hard on really reach my target in a meaningful way?  That may seem like the most important thing ever; however, at some point, we have to take what we do with a grain of salt, which is why I am a pretty big fan of the blog Things Real People Don't Say About Advertising.