I'M TUMBLING! I always thought tumblr was basically another blog platform (like blogspot vs. wordpress) so I assumed I was good to go with the blog I've got. After reading an article about the year's best tumblrs I realized a blog and a tumblr are two different beasts. While blogs are all about writing, tumblrs use more mixed media and typically feature snack sized content. tumblr is also a more social environment. While blogs are destinations, they're not usually viewed in a stream. tumblr is all about streaming so you can see what your friends or favorite writers post constantly. Because posts are usually small, they lend themselves to sharing more than a typical blog. I am in NO way abandoning this blog. If anything, I am more committed to posting regularly. However, as a media professional, I see the benefit using different social media avenues. Plus, I think it's cool. When it comes to social media, don't just be there to be there. I can't tell you how many companies use Facebook or Twitter without thinking how to best leverage those platforms for their brand. In some cases, doing social media poorly is worse than not doing it at all. While I could talk about best business practices for a while, I won't bore you. I will, however, mention one of my rules of thumb. (::Free advice!::) Don't repurpose content. Instead, play up the assets of each space. For me, that means using this blog for [by internet standards] longform content. As I'm sure you've noticed, this is basically a food blog, with the exception of book reviews and "3 on Thursday" (which still features lots of food). It will remain so. My tumblr, She's Mad, She'll Get Glad is based on one of my Mom's best pieces of advice. When someone is acting pissy for no good reason, her motto is "If she's mad, she'll get glad." Basically, it means the brat's gotta buck up and put a smile on her face and we need to not let her get us down. An example: "Mom, I put so much effort into this huge dinner but Jane is upset because I'm serving pasta instead of rice.....Well, Tess, if she's mad she'll get glad. You've put too much time into this to worry about one person." I try not to walk around like a Negative Nancy and don't like having any of those around me so my tumblr is going to have regular posts meant only to put a smile on your face. It's a lot easier to go from mad to glad after seeing this stuff. I don't plan on repeating what I've already posted on Instagram or Twitter so this will be something totally new - follow me! |
Thursday, December 6, 2012
3 on Thursday
Between now and Christmas break, I think I have one weeknight to myself. Maybe two. I'm exhausted just thinking about it.
Labels:
3 on Thursday,
Advertising/Marketing,
Fashion,
Stores,
Websites
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